Communication mix Essay Example | Topics and Well Written Essays - 4000 words

Communication mix - Essay Example Communication mix is one of the most important promotional tools, or marketing functions used in the implementations of marketing campaigns. Modern commercial advertising is the persuasive force that aims at changing customers' attitudes and pattern of behaviour to a product or service in ways, which would be favourable to the seller. This is necessary as the needs and wants of consumers continually change as they pass through the different economic stages of the family life cycle. The relative importance of advertising has been determined by the qualities it can add to a marketing campaign in the travel and tourism sector. Additional elements of the communication mix compliment advertising however they are not significant or effective enough to replace advertising within this sector. The essential process of communication involves sending messages to potential consumers using a variety of methods in order to create awareness and understanding of why people should purchase a specific product or service. If the method of communication is the most appropriate, then there is a possibility that the potential consumer will buy the product or service. The simple aim being to raise awareness levels, generate interest and to enhance brand development amongst consumers. Advertising is just one element of the 'communications mix'. The simple aim being to raise awareness levels, generate interest and to enhance brand development amongst consumers. Advertising is one of the most important promotional tools, or marketing functions used in the implementation of marketing campaigns. This is due to its persuasive force that aims at changing customers' attitudes and patterns of behaviour to a product or service in ways, which would be favourable to the seller. This is necessary as the needs and wants of consumers continually change as they pass through the different economic stages of the family life cycle. Advertising, along with other components of the 'communications mix' also helps to identify brand identities, the idea being that customers see these identities as being tantamount with quality and dependability. To inform potential customers and users of the existence of the product which can be valuable to the prospective customer To remind existing users of the continued existence of the product and improvements. To regain lost customers and accounts. To stimulate enquiries Analysis Bad Communication Plan: Red Bull How should Red Bull market its brand in the future even though Red Bull has been very successful in the pervious years , but now times have changed thus the organization as well as products must change as well , or else red bull will most likely lose market share to the numerous competitors in a matter a few years . In the early morning and mid night, Red Bull energy drink was once the selected by the people of every field. But nowadays it marketing communication plan has become worn-out, it is old fashioned and not

Accounting graded unit 2 Coursework Example | Topics and Well Written Essays - 3000 words

Accounting graded unit 2 - Coursework Example The goals can be significantly categorised as planning, development and evaluation. The planning process is very crucial and should be devoted moderate amount of time. The expected time frame for the planning process is approximately two weeks. The development stage require gathering of various primary information as well as secondary information for careful assessment and budget planning. A time period of three weeks can be considered thereof. Evaluation process can be conducted within a span of 10 days. The key factors are quantity of the final product the wholesaler is willing to stock, direct and indirect material required for production, manpower for operational activities and hours required for determination of total cost. Additional requirement of resources such as manpower and method of costing require more research and attention. It was determined that the company has implemented traditional as well as activity based costing for budgeting for its products. Since the new product is going for production for the first time, appropriate cost method requires significant consideration. The company is planning to make some additional investment in CNC machine and should research whether the investment is worthy. There are two research methods that can be implemented in research process, namely, primary research and secondary research. Primary research indicates towards first hand obtained data while secondary research is pursued by evaluating various readily available data such as company database, journals, books and other sources. The case study is a prominent secondary source in this paper and the other secondary sources that will be used in this regard are books and journals. The report is a multifaceted project and requires evaluation of several minor and major aspects underlying the situation. Costing